The Work

Salesforce came to Initialyze as it was migrating its website to Adobe Experience Manager. The Salesforce digital marketing team had envisioned implementing a highly scalable marketing platform built Read More Lesson automated infrastructure provisioning and continuous delivery. Initialyze was selected to provide technical leadership and implementation services across several areas including application development, devops, quality engineering, analytics and marketing automation.

High Tech B2B

Adobe Experience Manager, Chef, Jenkins, Adobe Analytics, Adobe Target, GA360


  • Digital Strategy
  • Technology Strategy
  • Development (AEM)
  • DevOps
  • Documentation & Training
  • Quality Engineering
  • Analytics
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01     Challenge

To implement a highly scalable digital marketing platform and application architecture on AEM including infrastructure automation and continuous delivery.

02     Solution

Architected and implemented a scalable AEM application architecture to support multiple applications while allowing sharing and reuse. Implemented continuous integration and delivery pipelines to enable deployment, testing and release of multiple projects at the same time.

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03     Impact


Languages Supported



Successful Projects



Successful Releases



Components Delivered


The Goods

  • Leverage our strong technical and architetural skills for a full digital platform implementation

  • Build a highly scalable, extensible and secure application platform

  • Increase traffic and leads to their website by delivering consistent experiences quickly.

  • Measure, Optimize and deliver effective and personalized messages increasing conversions and, ROI.


Initialyze posses the right knowledge at the right level at an attractive price point. And as an added bonus Initialyze understands and lives Agile/SCRUM; something that is key in platform and product development. Working with Initialyze is a pleasure and their high level of quality and open communication saved us a lot of both time and dollars, delivering our web-sites within our budget and time constrains.