Terumo

The Work

Terumo looked to Initialyze to serve as a technology and implementation partner to help them deliver on various digital marketing initiatives. Our team built a strong multi-tenant foundation on Adobe Read More LessAEM that enabled  Terumo to support and build custom experiences for the multiple brand sites such as Terumo Business Edge, Terumo Pharmaceuticals, Terumo Medical Corporation to name a few.


Industry
Medical

Technology
Adobe AEM, Azure, Adobe Analytics, Adobe Target, Jenkins

Services

  • Platform Selection
  • Technology Strategy
  • Digital Strategy
  • DevOps
  • Documentation & Training
  • Development (AEM)
  • Quality Engineering
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01     Challenge

Implement a highly scalable AEM Implementation to support multi-tenancy, code re-use, infrastructure automation and continuous integration.

02     Solution

Architected and implemented a multi-module application architecture to support master child relationship and code re-use across multiple brand sites. Built a continuous integration pipeline and automation which allowed Terumo to launch multiple brand websites which leveraged shared components and code in a matter of 1 year.

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03     Impact

500%

Brand Experiences on Platform

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150%

Time to launch brand

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600%

# of Pages

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800%

# of Components

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The Goods

  • Leverage our strong technical and architetural skills for a full digital platform implementation

  • Build a highly scalable, extensible and secure application platform

  • Increase traffic and leads to their website by delivering consistent experiences quickly.

  • Measure, Optimize and deliver effective and personalized messages increasing conversions and, ROI.

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Initialyze posses the right knowledge at the right level at an attractive price point. And as an added bonus Initialyze understands and lives Agile/SCRUM; something that is key in platform and product development. Working with Initialyze is a pleasure and their high level of quality and open communication saved us a lot of both time and dollars, delivering our web-sites within our budget and time constrains.

Client