When a leading multinational healthcare company approached us, they were struggling with a challenge we’ve seen far too often — building a dynamic, scalable Resources section in Adobe Experience Manager (AEM) Sites.
With a vast catalog of clinical research papers, product brochures, case studies, and thought leadership content, their marketing team was under pressure to make this information easily accessible for healthcare professionals, partners, and patients worldwide. But instead of driving engagement, their Resource Center was falling short.
They weren’t alone. We've seen this story unfold with several clients. Let’s walk you through how we turned their challenges into a success story with TotalContent for AEM Sites — our all-in-one solution for building dynamic, seamless content hubs.
The challenge: A resource center that was hard to navigate and harder to maintain
From the outset, their goal was clear: create a resource library that could serve as a one-stop content destination, supporting multiple content types and offering advanced features like filtering, multi-level search, and personalization.
But here's what was holding them back:
- Fragmented Content Sources: Before moving to AEM, their content was scattered across multiple systems like Zendesk, WordPress, Drupal, and Contentful. With assets and documents living in disparate platforms, consolidating everything into a single, unified experience in AEM proved to be a major hurdle, both technically and operationally.
- Limited Filtering & Search: Their previous site lacked filtering or advanced search capabilities, which made it difficult for users to find relevant content quickly. This lack of discoverability was further compounded by a cluttered UI and inconsistent UX, resulting in a frustrating experience for both end users and internal stakeholders.
- Missed Lead Conversions: While they used Marketo forms for asset gating, the implementation was inconsistent and easy to bypass. As a result, they were losing out on valuable lead capture opportunities and failing to fully leverage their high-value content to convert prospects into leads.
- Personalization Gaps: Delivering region-specific content or highlighting key documents to targeted user groups was proving difficult.
- Slow Development Cycles: Managing multiple CMS platforms made it difficult to update the Resource Center. Adding new content types or resources was slow and required complex workarounds.
It was clear they needed more than just a development fix. They needed a strategic solution that could accelerate delivery, simplify authoring, and deliver a better end-user experience.
The solution: Empowering their global team with TotalContent for AEM Sites
That’s when we introduced them to TotalContent — our turnkey framework built specifically for content-rich Resource Centers within AEM Sites.
TotalContent isn’t just a component library. It’s a comprehensive solution designed to help marketing and tech teams launch powerful, personalized Resource Centers quickly, without compromising on flexibility or performance. It was exactly what they needed.
Here’s how it made a difference:
- Unified Content Library Experience: TotalContent consolidated assets from the DAM, structured content fragments, and traditional AEM pages into a single, unified library — delivering a seamless and searchable content experience.
- Advanced Filtering & Multi-Level Search: With built-in support for dynamic filtering by topic, region, document type, and more, the client was able to offer users an intuitive way to discover the right content quickly and easily.
- Seamless Gating with Marketo: TotalContent enabled integrated gating using their existing Marketo setup, helping protect high-value assets while ensuring a smooth, conversion-friendly user experience.
- Dynamic Personalization: Personalized content delivery based on location, specialization, and prior interactions allowed the client to better engage healthcare professionals based on geography, specialization, and prior interaction.
- Automated Migration: Using built-in tools, the team successfully migrated all existing content from Zendesk, WordPress, Drupal, and Contentful into AEM Sites and DAM, reducing manual effort and ensuring consistency.
- Accelerated Time to Launch: With ready-to-use templates and pre-built components, the new Resource Center was launched in just a few weeks, a process that would have otherwise taken several months through traditional development.
The outcome: A high-performing, marketing driven resource center
Within weeks, the client had a fully functional, beautifully designed content hub, fully integrated with their tech stack, powered by AEM, and easy for their content teams to manage and scale.
Their team could now:
- Presents diverse content types in a unified library
- Enables easy content authoring and tagging by non-technical users
- Supports advanced search and filtering to enhance discoverability
- Gates premium assets with ease — no developer bottlenecks
And the best part? Their global marketing team is now empowered to deliver the right content to the right audiences — faster and more efficiently than ever before.
TotalContent for AEM Sites: Built for marketers, trusted by technologists
Whether you're in healthcare, finance, tech, or any industry with complex content needs — TotalContent for AEM Sites is built to help you scale smarter.
It’s backed by best practices in AEM architecture, supports extensibility for unique business needs, and brings marketing and development teams together to build exceptional content experiences.
Ready to Elevate Your Content Hub?
If you're facing challenges with fragmented content, limited filtering, or slow development cycles in AEM Sites, TotalContent can help you streamline, scale, and personalize your Resource Center — faster.
Get in touch for a quick demo, and we’ll show you how TotalContent brings together assets, fragments, and pages into one seamless content hub, purpose-built for marketing and technology teams.