In today’s fast-paced digital landscape, efficient and dynamic tag management is crucial for delivering personalized and data-driven experiences. Adobe Launch allows marketers and developers to manage and deploy marketing and analytics tags seamlessly. When integrated with AEM as a Cloud Service, Adobe Launch empowers organizations to centralize script loading across multiple sites, ensuring consistent and optimized performance.
This blog post walks you through the end-to-end process of integrating Adobe Launch with AEM as a Cloud Service, using IMS (Identity Management System) configuration for secure, token-based authentication. This integration enables dynamic tag management and centralized control, ultimately simplifying your analytics and marketing workflows.
1. Prerequisites
Before starting, ensure the following:- Access to the Adobe Developer Console
- Admin access to AEM as a Cloud Service
- Access to your Adobe Org’s Admin Console
2. Set Up Adobe I/O Project for OAuth
Adobe Launch requires token-based access, which is configured via an OAuth server-to-server credential.
Steps:- Go to
- Click Create Project > Add API
- Select Experience Platform Launch
- Choose OAuth Server-to-Server Authentication
- Assign required permissions for Launch API access
- Save and note the Client ID, Client Secret, Technical Account ID, and Org ID
3. Add Adobe Launch API to Project
Within the same project:
- Click Add API
- Search and select Experience Platform Launch
- Add default permissions
This links Launch to your OAuth project credentials.
4. Create IMS Configuration in AEM
Now configure IMS in AEM using the credentials you collected:
In AEM:- Navigate to Tools > Security > Adobe IMS Configurations
- Click Create
- Title: e.g., Adobe IMS Config for Launch
- Choose Cloud Integration: Launch
- Fill in:
- Client ID
- Client Secret
- Technical Account ID
- Organization ID
- Save the configuration
This allows AEM to communicate securely with Adobe Launch using OAuth.
5. Create Adobe Launch Configuration in AEM
Next, configure the Launch integration under AEM Cloud Services:
- Go to Tools > Cloud Services > Adobe Launch Configurations
- Click Create Configuration
- Title: e.g., My Adobe Launch Config
- Select the IMS configuration created earlier
- Choose your:
- Adobe Org
- Launch Property
- Environment (Dev, Staging, Production)
- Save
Now AEM will use this config to dynamically load Launch scripts.
6. Assign Launch Configuration to a Page
- Open a page (e.g., We.Retail sample site)
- Go to Page Properties > Cloud Services
- Select the newly created Adobe Launch configuration
- Save and Publish
You can now verify script injection via browser dev tools.
You can see the launch script loading in the network tab.
7. Conclusion: Why This Matters
By integrating Adobe Launch with AEM as a Cloud Service, you unlock the power of dynamic tag management and centralized script loading. This means faster deployment of analytics, marketing tools, and personalized experiences across all your digital properties without repeatedly touching your codebase.
Secure IMS authentication ensures a scalable and robust connection between AEM and Adobe Launch APIs, paving the way for efficient and consistent tag governance.
Need Help Getting Started?
If you’re looking to accelerate your integration and maximize the benefits of Adobe Launch with AEM as a Cloud Service, Initialyze can help. Our team specializes in Adobe Experience Cloud implementations, offering expert guidance to streamline your setup, optimize workflows, and ensure you get the most out of your digital marketing stack.
Reach out to us to learn how we can make your Adobe Launch integration smooth and effective.