Overview
Adobe Target empowers marketers to personalize and experiment with content in real time, enhancing user engagement and driving better business outcomes. By integrating Adobe Target directly with AEM as a Cloud Service, you can seamlessly sync Experience Fragments (XFs) to Adobe Target and deliver highly targeted experiences natively through AEM pages.
The primary purpose of this integration is to enable marketers and content authors to push Experience Fragments directly from AEM to Adobe Target, allowing rapid creation and testing of personalized experiences without complex setup or delays. This streamlines workflows, reduces dependency on IT, and accelerates personalization initiatives, ultimately driving higher engagement and business impact.
1. Prerequisites
Ensure you have:
- Access to the Adobe Developer Console
- Admin access to AEM as a Cloud Service
- Product access to Adobe Target
- Access to your Adobe Org’s Admin Console
2. Set Up OAuth Project in Adobe Developer Console
You’ll authenticate AEM to Adobe Target using the same OAuth credentials pattern:
Steps:
- Log in to Adobe I/O Console
- Create a new or use an existing project
- Click Add API
- Choose Adobe Target
- Select OAuth Server-to-Server Authentication
- Grant required permissions
-
Save and collect:
- Client ID
- Client Secret
- Technical Account ID
- Org ID
3. Create IMS Configuration for Adobe Target in AEM
With credentials ready:
In AEM:
- Navigate to Tools > Security > Adobe IMS Configurations
- Click Create
- Title: e.g., Adobe IMS Config for Target
- Choose Cloud Integration: Adobe Target
- Fill in all credentials
- Save the configuration
This IMS config enables AEM to communicate directly with Adobe Target's APIs, forming the foundation for real-time content personalization in AEM.
4. Configure Adobe Target in AEM
Once IMS config is saved:
- Go to Tools > Cloud Services > Adobe Target Configurations
- Click Create Configuration
- Select the IMS configuration created above
- Save the configuration
Now AEM is configured to deliver personalized content using Adobe Target, setting the stage for scalable and data-driven experiences.
5. Sync Experience Fragments (XFs) to Adobe Target for Mass Personalization
With this integration complete, you can now push Experience Fragments from AEM to Adobe Target. This allows content authors to create modular, reusable content pieces in AEM and publish them directly into Adobe Target activities and personalization campaigns. The seamless syncing of XFs directly from AEM to Adobe Target is a key enabler for personalization at scale, allowing for the rapid creation and deployment of numerous personalized content pieces without significant manual effort.
How It Works:
- Create or Update XFs: Design or modify your Experience Fragments within AEM.
- Sync to Adobe Target: Select "Export to Adobe Target" to push the XFs to the integrated configuration.
- Confirmation: A success message will confirm the sync.
- Availability in Target: Once pushed, the XFs will appear in Adobe Target's offers, ready for personalization.
Marketing Usage: Marketers can then leverage these fragments for personalized offers and experiences, streamlining the go-to-market process and enabling consistent omnichannel experiences.
6. Conclusion: Unlocking Personalization at Scale with AEM and Adobe Target
Integrating Adobe Target with AEM as a Cloud Service unlocks powerful personalization at scale capabilities by syncing Experience Fragments directly into Adobe Target. This native, secure connection improves collaboration between content and marketing teams, enabling faster, real-time personalization without reliance on traditional tag-based methods like Adobe Launch.
By following the steps outlined above, organizations can empower their marketers to deliver relevant, optimized content experiences at scale—ultimately driving higher engagement, increased conversion rates, and improved customer lifetime value.
8. How Initialyze Can Help with Your Adobe Target and AEM Integration
Setting up Adobe Target integration with AEM as a Cloud Service is a crucial step for delivering personalized experiences. While foundational setup is important, the real power lies in leveraging deep, custom integrations that go beyond simple page loading to achieve personalization at scale.
Initialyze specializes in Adobe Experience Cloud implementations and offers expert support across all key integration components:
- Streamlined Integration Setup: We handle the technical complexities of OAuth authentication and IMS configurations, ensuring a secure and efficient connection between AEM and Adobe Target.
- Enabling Content Workflows: We configure the integration to allow for the seamless publishing of Experience Fragments (XFs) from AEM to Adobe Target, enabling content authors to create and manage personalized content with ease, facilitating mass personalization.
- Custom Entity and Catalog Integrations: We go beyond standard integrations by helping you create custom workflows to synchronize your product catalogs and other key data entities from AEM Sites or Adobe Commerce and other sources, ensuring your personalization efforts are relevant and data-driven personalization at scale.
- Accelerated Personalization with Adobe Launch: We help you implement and configure Adobe Launch and the Adobe Experience Platform Web SDK, enabling you to quickly load and use Adobe Target for real-time personalization at scale on your digital properties.
Get in touch with Initialyze to fast-track your Adobe Target and AEM integration projects and unlock the full potential of your personalization strategy.