In the fast-paced world of digital events and conferences, content is everything. From showcasing speakers and sessions to managing sponsors and on-demand libraries, event teams are responsible for keeping audiences informed and engaged at every stage.
But here’s the catch: managing event content across platforms is harder than it should be. Teams often find themselves duplicating work in both Rainfocus and Adobe Experience Manager (AEM), slowing down execution and introducing unnecessary risk.
That’s where our Rainfocus → AEM Importer Accelerator comes in.
The Challenge: Content Chaos Before, During, and After Events
Every major conference or event follows the same lifecycle — and each stage brings unique content headaches:
- Before the Event
Sessions, speakers, and sponsors are constantly changing as teams finalize contracts and schedules. Updating this information in both Rainfocus and AEM is time-consuming, repetitive, and error-prone. - During the Event
Keeping data accurate and agendas fresh is critical. Event websites need to reflect live updates, but Rainfocus alone doesn’t provide the flexibility marketers need for building great attendee-facing experiences. Meanwhile, custom dev work on both platforms eats into budgets and slows teams down. - After the Event
Rich session recordings and speaker content often go underutilized. Event teams want to capitalize on this momentum by launching an on-demand library, but manually repurposing and publishing content is slow and resource-heavy.
The result? Teams spend more time managing platforms than delivering exceptional event experiences.
Introducing the Rainfocus → AEM Importer Accelerator
Our accelerator eliminates these pain points by creating a seamless, automated pipeline for Rainfocus event data into AEM. Instead of duplicating updates or coding custom integrations, teams gain a flexible, configuration-driven solution that’s built for speed and scalability.
Here’s what it does:
- Import & Update Event Content – Bring sessions, speakers, and sponsors directly from Rainfocus into AEM.
- Flexible Output Options – Create AEM pages, content fragments, or experience fragments that are instantly usable across sites and channels.
- Granular Mapping Control – Define where Rainfocus fields land in AEM properties via simple YAML configuration files.
- Smart Re-Runs – Control exactly what happens when content changes: update existing data, overwrite, or append. No more accidental overwrites.
- Attribute-Based Publishing – Automatically publish content based on incoming attributes (e.g., if Rainfocus status = “published,” AEM publishes instantly).
- Import Your Way – Keep sites in sync with scheduled imports or run on-demand imports for urgent changes.
- Cloud Native – Purpose-built for AEM as a Cloud Service, ensuring compatibility with enterprise-scale deployments.
How It Works in Practice
Imagine you’re running a global conference with 500+ sessions and dozens of sponsors. With the Importer Accelerator:
- Your marketing team sets up simple YAML mappings once.
- As soon as a session or sponsor is updated in Rainfocus, the change flows directly into AEM.
- Event pages, content fragments, or even custom experiences are automatically created and published.
- During the event, last-minute speaker swaps or agenda changes sync instantly to your site — no double entry required.
- After the event, recordings can be quickly transformed into a fully branded on-demand video library.
It’s that simple.
Business Benefits
While the technical features are powerful, the real value is in what this accelerator enables for your team:
- Accelerated Time-to-Market – Publish event content in minutes, not weeks.
- One Source of Truth – No more maintaining the same data in two systems.
- Consistent Experiences – Deliver a unified, branded attendee experience at scale.
- Operational Efficiency – Free up development resources for innovation instead of repetitive integration work.
- Post-Event ROI – Turn live content into an on-demand library quickly, extending the value of your events.
Real-World Use Cases
This accelerator is built to shine in scenarios where speed and consistency are critical:
Large-Scale Conferences – Manage hundreds of sessions, speakers, and sponsors without overwhelming your team.
- Real-Time Agenda Updates – Keep attendee-facing sites perfectly aligned with Rainfocus during the event.
- Global & Regional Rollouts – Sync localized AEM sites with the latest event data effortlessly.
- Post-Event Portals – Launch branded on-demand video libraries in record time.
Why This Matters Now
The events landscape is evolving rapidly. Hybrid and digital-first events demand fast, flexible content pipelines. Event teams can’t afford bottlenecks, duplicated effort, or clunky integrations.
By bridging Rainfocus and Adobe Experience Manager, our Importer Accelerator empowers teams to focus on what matters most: creating engaging, memorable event experiences — not wrestling with platforms.
Part of the EZConference Ecosystem
This Importer is not a standalone tool — it’s part of our EZConference solution. EZConference helps organizations run smarter events by connecting session management, speaker content, and sponsor data directly into AEM.
When combined with the Rainfocus → AEM Importer, EZConference becomes a powerful accelerator for:
- Seamlessly managing pre-event updates.
- Delivering real-time experiences during the event.
- Rapidly creating post-event, on-demand content libraries.
Together, they give event and marketing teams a complete ecosystem to launch and scale event-driven digital experiences.
Ready to Accelerate Your Events?
If your team is tired of managing content in two places, or if you want to get more value from your Rainfocus and AEM investment, our Importer — as part of EZConference — is the answer.
- Explore EZConference to see how this solution fits into your broader event strategy.
- Or contact us for a personalized demo and learn how we can help you supercharge your event content workflow.