We have seen significant technological advancements in 2021, and 2022 will be no different. From beating a pandemic to normalizing life in this “new normal”, everything has moved to a digital arena, and companies are now trying to improve the consumer experience overall. The pressure to develop even faster will continue to rise, and the drive for the corresponding digital tools will prompt more agile models.
Virtualization and digitalization of businesses will continue to be the new normal this year. So, let’s have a look at the top five digital transformation technologies that will be the buzz in 2022.
Expansion of Multi-Cloud Environment
The expansion of a multi-cloud environment in multinational corporations has already changed the way enterprises operate today. A multi-cloud environment brings in competitive pricing, agility in operations and builds a robust security infrastructure. Having multiple cloud spaces with each meeting a different need driving towards a single goal will help businesses ace profitability and productivity hand-in-hand.
Low latency connections leverage proximity for better user experiences which are the focal point of today’s economy. A multi-cloud environment along with the tools of Web 3.0 and data agility are the foundation for data transformation that will drive future change.
Customer Data Platforms will drive Digital Transformation
Every time you look up something on Google and see multiple related ads on other platforms, you are experiencing the magic of customer data platforms. These data platforms are designed to collect multiple data from different tools to create a centralized database of consumers. Customer data platforms (CDPs) create more personalized marketing campaigns for enterprises trying to understand their audience and deliver better with more relevant content.
CDPs will replace ad hoc marketing reports and queries for marketing analysts. CDPs are already altering the face of marketing where users are the direct source of inputs through different channels. It is aiding enterprises to summarize data and develop personalized experiences for users to move through the funnel in the right direction.
Composable Application: A Precision Transformation of IT
A composable architecture develops a nimble environment that ensures precision in data usage and data agility. Management of all the data from one single point eases the IT processes and ensures a smaller IT footprint. Continuous delivery of IT service is essential. Today, composable applications support frictionless and more agile services.
Composable applications and the environment are the future for digital businesses. Building composable applications and non-fungible tokens can accelerate your business exponentially. While we cannot ignore the future as digital, we also cannot disregard simplified and agile digital tools and software as the drivers of tomorrow.
Accelerating Digital Agility is the Key to Digital Transformation
Digital agility is the ability of an enterprise to ease into digital transformations, upgrades, and adaptations. Organizations need to be more agile in adapting and incorporating new technological advancements than ever before. Being digitally agile will ensure organizations and teams are in more control of their actions and activities. It carves paths for different functions to find better solutions and build learnings into processes.
Teams can respond rapidly according to dynamic digital needs. Digital agility supports businesses to update processes, optimize functions, and increase efficiency. It also ensures greater productivity and profitability in the long run.
Web 3.0 to transform User Experience
We use Siri and Alexa; we use them because they simplify our search. Web 3.0 is the transformation of data accessibility. It is changing the landscape of data and how with a single click, users today have chunks of relevant data at their fingertips. Web 3.0 is ready to simplify encryption and ownership of data that will support the consumer-centric economy we are seeking.
Web 3.0 comes with decentralization of data and data ownership. It transforms how businesses handle data and on what scale they can manifest it. Web 3.0 is opening new avenues for investors to create and multiply wealth. Web 3.0 is on the road to creating immersive experiences for users based on their data decisions and data needs. Therefore, the more ready we are, the more scalability we will have in hand to experiment with Web 3.0.
The bar is high – run-of-the-mill content will no longer suffice. These current dynamic scenarios, along with continuous interruption brought about by the pandemic are only several of the variables driving new advertising patterns and changes in customer needs around businesses and their services. The year ahead will bring better opportunities for businesses to be more successful than ever if they can tap into these new technologies at the right time.
Are you confused about where to start when it comes to your digital transformation? Get in touch with us! We’ve helped global businesses develop meaningful consumer experiences with credible digital solutions.