A scalable platform for Salesforce's Digital Marketing team built using Adobe AEM

Salesforce needed to migrate all its digital web properties from their existing CMS to Adobe Experience Manager (AEM), the newly chosen platform. The goal was to build a highly scalable marketing platform that leveraged a reusable component library, automated infrastructure provisioning, and continuous delivery processes to support their global digital marketing needs. In addition there was also the need to bring the existing team along this journey, training and orienting them on the new platform.

To achieve this ambitious vision, Salesforce engaged Initialyze to provide technical leadership and end-to-end implementation services. This included expertise in AEM development, DevOps, Quality Engineering, program management, analytics, and data and marketing automation.

The Initialyze team of Adobe experts designed and built a scalable digital marketing platform for Salesforce on AEM, supporting multiple sites, locales, business groups, digital asset management, workflows, taxonomy, personalization, and more. This platform powered www.salesforce.com, blog.salesforce.com, and the Dreamforce event sites for four consecutive years.

We streamlined and standardized key processes across Salesforce’s marketing technology teams, including standardized component library, development, deployment, and release processes. By implementing smart CI/CD pipelines, automating infrastructure provisioning, and enabling efficient backups and content restoration, we ensured smooth operations for both local and high-availability environments.

As trusted advisors, we provided technical leadership, consulting, training, development, QA, project management, and web production support, helping the Salesforce Digital Marketing team deliver numerous successful projects and exceed their digital transformation goals.