Powering a Scalable, Personalized Content Hub with AEM & Total Content Solution

The Business Challenge

Teladoc Health needed a modern, scalable Resource Center to support its expanding portfolio of healthcare solutions and enterprise audiences. The existing approach made it difficult to deliver a unified, discoverable content experience while maintaining enterprise governance and marketing agility. Key challenges included: - Fragmented Content Ecosystem: Resources lived across multiple platforms, including external systems accessed via APIs, requiring migration and consolidation into a single AEM-based experience. - Limited Content Discovery: Basic listing and search capabilities were insufficient for a growing library of mixed content types such as articles, videos, guides, and whitepapers. - Marketing Agility & Authoring Efficiency: Marketing teams needed greater autonomy to manage and evolve content without heavy engineering involvement. - Secure Gating & Demand Generation: High-value assets required gating with seamless Marketo integration, including support for blind form submissions and future personalization. - Enterprise Constraints & Timeline: The solution had to meet healthcare governance standards and be fully delivered—including migration and integrations—within an aggressive two-month timeline. These constraints required an enterprise-grade, extensible solution that could be deployed rapidly without sacrificing flexibility or compliance.

Delivering Resource Center with TotalContent

Initialyze leveraged its TotalContent Solution for AEM to accelerate delivery of an enterprise-grade Resource Center within the existing teladochealth.com AEM application. Key solution elements: Customized pre-built AEM components, templates, and OSGi services aligned to finalized designs Unified migrated content, DAM assets, and AEM content into a single, scalable Information Center Enabled advanced filtering, search, and taxonomy-driven discovery Integrated Marketo-based gating with support for blind submissions Configured indexing, and caching for performance and SEO Delivered authoring documentation, training, UAT support, and production go-live—all within two months

Services

Content & Experience
Quality Engineering
Training and Enablement
Documentation
Migration
Digital Strategy

Technologies

Adobe Experience Manager
Marketo
Vimeo

Solutions

Total Content

nitialyze’s TotalContent solution for Adobe Experience Manager Sites was a true game-changer. It empowered us to consolidate fragmented resources from our DAM, migrate resources from external platform into one unified library, dramatically improving discoverability and supporting lead generation — all within an extremely aggressive timeline. The Initialyze team collaborated seamlessly with our internal stakeholders, delivering a polished, AEM-native Resource Center that serves as a scalable foundation for future growth. We now have a high-performing content hub that's easy to manage, search, and expand — driving better engagement from healthcare professionals, partners, and patients worldwide.

Angelos Mikelatos