Powering a Scalable, Personalized Content Hub with AEM & Total Content Solution

Teladoc Health needed a modern, scalable Resource Center to support its expanding portfolio of healthcare solutions and enterprise audiences. The existing approach made it difficult to deliver a unified, discoverable content experience while maintaining enterprise governance and marketing agility.

Key challenges included:

• Fragmented Content Ecosystem: Resources lived across multiple platforms, including external systems accessed via APIs, requiring migration and consolidation into a single AEM-based experience.

• Limited Content Discovery: Basic listing and search capabilities were insufficient for a growing library of mixed content types such as articles, videos, guides, and whitepapers.

• Marketing Agility & Authoring Efficiency: Marketing teams needed greater autonomy to manage and evolve content without heavy engineering involvement.

• Secure Gating & Demand Generation: High-value assets required gating with seamless Marketo integration, including support for blind form submissions and future personalization.

• Enterprise Constraints & Timeline: The solution had to meet healthcare governance standards and be fully delivered—including migration and integrations—within an aggressive two-month timeline.

These constraints required an enterprise-grade, extensible solution that could be deployed rapidly without sacrificing flexibility or compliance.

Initialyze leveraged its TotalContent Solution for AEM to accelerate delivery of an enterprise-grade Resource Center within the existing teladochealth.com AEM application.

Key solution elements:

• Customized pre-built AEM components, templates, and OSGi services aligned to finalized designs

• Unified migrated content, DAM assets, and AEM content into a single, scalable Information Center

• Enabled advanced filtering, search, and taxonomy-driven discovery

• Integrated Marketo-based gating with support for blind submissions

• Configured indexing, and caching for performance and SEO

• Delivered authoring documentation, training, UAT support, and production go-live—all within two months

• Unified Content Library
• Advanced Filtering & Search
• Author-First Editing Experience
• Reusable AEM Components & Templates
• Extensible AEM Architecture
• Context-Aware Content Gating
• Performance & SEO Optimization
• API-Driven Content Migration
• AEM-Powered Content Delivery