Powering a Scalable, Personalized Content Hub with AEM & Total Content Solution

Teladoc Health needed a modern, scalable Resource Center to support its expanding portfolio of healthcare solutions and enterprise audiences. The existing approach made it difficult to deliver a unified, discoverable content experience while maintaining enterprise governance and marketing agility. Key challenges included: - Fragmented Content Ecosystem: Resources lived across multiple platforms, including external systems accessed via APIs, requiring migration and consolidation into a single AEM-based experience. - Limited Content Discovery: Basic listing and search capabilities were insufficient for a growing library of mixed content types such as articles, videos, guides, and whitepapers. - Marketing Agility & Authoring Efficiency: Marketing teams needed greater autonomy to manage and evolve content without heavy engineering involvement. - Secure Gating & Demand Generation: High-value assets required gating with seamless Marketo integration, including support for blind form submissions and future personalization. - Enterprise Constraints & Timeline: The solution had to meet healthcare governance standards and be fully delivered—including migration and integrations—within an aggressive two-month timeline. These constraints required an enterprise-grade, extensible solution that could be deployed rapidly without sacrificing flexibility or compliance.

Initialyze leveraged its TotalContent Solution for AEM to accelerate delivery of an enterprise-grade Resource Center within the existing teladochealth.com AEM application. Key solution elements: - Customized pre-built AEM components, templates, and OSGi services aligned to finalized designs - Unified migrated content, DAM assets, and AEM content into a single, scalable Information Center - Enabled advanced filtering, search, and taxonomy-driven discovery - Integrated Marketo-based gating with support for blind submissions - Configured indexing, and caching for performance and SEO - Delivered authoring documentation, training, UAT support, and production go-live—all within two months