We are thinkers, architects and builders.

At Initialyze we are a group of technology experts who are passionate about all things digital.

Let us help achieve your business goals

Initialyze is a group of professionals who’ve come together with sheer determination to provide solutions and services to help business engage with their customers through innovative design, user experience, and automation. Read more Less

With deep-rooted prowess in diverse platforms and frameworks, we aim to provide solutions that assure sure-shot success. With several successful track records in delivering solutions, we believe in a strong client relationship value that is built with commitment and delivered with the best approach. All things considered, we strongly discern that forming strategic partnerships with our customers is a key to mutual progress.

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Our values






Client-focus Delivery



Leadership can be hard to define and it means different things to different people. At Initialyze, the leaders create an inspiring vision, and then motivate and inspire others to reach that vision.

Transparency in business is an often overlooked value. We believe that transparency is a core value that greatly improves productivity, employee morale and any company’s culture.

We take pride in ourselves in being responsive to the needs of our clients and are committed to delivering excellent service flawlessly in a timely manner.

We believe true relationships primarily involves trust and commitment. We thrive to provide satisfaction, commitment and trust to enable continuous growth of business.

Our Leadership Team

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Mihir Mange

Founder, CEO

Mihir is a passionate technology leader who leverages his 15+ years of experience in the digital space to help Initialyze’s clients solve most of their difficult technical and strategy challenges. Mihir founded Initialyze in 2015 and has successfully delivered on several large technology and AEM implementation initiatives for many big clients. Mihir specializes in guiding the selection and implementation of contemporary tools and techniques to enhance the digital experiences for his clients.

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Mitali Zalavadia


Mitali is an experienced Project Manager with over 5+ years of experience as a project management consultant, technology consultant and business analyst. She has significant experience working in Agile Methodology and, delivering on time and on-budget technology projects for Initialyze. She is well-versed in project management methodologies, change management, project planning, team building, communication, and delivery of successful Content Management implementations.

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Jessica Jensen

Director, Project Management

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Faizan Thange

Marketing Manager

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Dharmesh Rupani

Engineering Manager

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Uday Patel

Engineering Manager

Case study

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Salesforce came to Initialyze as it was migrating its website to Adobe Experience Manager. The Salesforce digital marketing team had envisioned implementing a highly scalable marketing platform built

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Terumo looked to Initialyze to serve as a technology and implementation partner to help them deliver on various digital marketing initiatives. Our team built a strong multi-tenant foundation on Adobe