Oktane
Initialyze helped Okta launch a reusable AEM event platform for Oktane - 3x faster, at 80% less effort
The Adobe Experience Cloud partner that actually delivers.
Your Adobe investment should drive revenue, not headaches. We help enterprise marketing teams build, scale, and modernize their digital ecosystems using AEM, Edge Delivery Services, and the full Adobe Experience Cloud. Whether you're migrating to AEM as a Cloud Service or looking to unlock personalization at scale, we deliver the senior expertise large firms struggle to provide.
ADOBE EXPERIENCE CLOUD SERVICES
One partner across the full Adobe stack.
We don't do hand-offs. The same senior architects who design your AEM strategy are the ones who scale your Edge Delivery Services and wire up your analytics. By covering six practice areas with one dedicated team, we eliminate the friction that usually happens when projects cross product lines. You get deep expertise across the entire Adobe Experience Cloud without the "not my department" excuses.
AEM Sites & AEMaaCS
Implementation, migration to AEM as a Cloud Service, Edge Delivery Services, component development, and ongoing cloud operations. Our deepest Adobe practice - backed by dual Specialization.
AEM Cloud Migration
Structured 4-phase migration from AEM 6.5 on-premise or Managed Services to AEMaaCS. Semi-automated toolkit. Teladoc Health migrated in 6 weeks with zero critical go-live defects.
AEM Assets & DAM
Centralized DAM setup with Adobe Sensei smart tagging, dynamic media, custom metadata schemas, workflow automation, and integrations to your creative tools - the foundation of AI-ready content ops.
Adobe Target & Analytics
A/B and multivariate testing, segment-based personalization, and customer journey analytics — all wired into your AEM content layer for full-stack experience optimization that actually moves metrics.
AEP & Real-Time CDP
Unified customer profiles, real-time audience segmentation, and personalized journey orchestration across every channel — connected to your AEM delivery layer for true one-to-one experiences.
Edge Delivery Services
100/100 Core Web Vitals from Adobe's global edge network. Document-based authoring via Google Docs or SharePoint so marketing publishes without engineering bottlenecks. AEMaaCS exclusive.
FULL ADOBE EXPERIENCE CLOUD COVERAGE
Every product. One partner relationship.
With 34 Adobe credentials across the Experience Cloud, we've got you covered. When your project expands into Analytics, Target, or AEP, you keep the same partner and the same momentum. No new vendors, no starting over.
AEM Sites
Web content management, component builds, MSM multi-site, authoring enablement.
AEM as a Cloud Service
Cloud migration, BPA assessment, CI/CD, Cloud Manager, AEMaaCS operations.
AEM Assets (DAM)
Smart tagging, dynamic media, metadata schemas, DAM workflow automation.
Edge Delivery Services
EDS setup, document authoring, Universal Editor, performance optimization.
Adobe Target
A/B testing, multivariate experiments, ContextHub segments, Recommendations.
Adobe Analytics
Implementation, tagging strategy, dashboards, custom dimensions, migration.
Customer Journey Analytics
CJA implementation, cross-channel analysis, AEP data connection.
Adobe Experience Platform
AEP data lake setup, schema design, source connectors, identity stitching.
Real-Time CDP
Audience segmentation, activation, consent management, RT-CDP B2B/B2C
Adobe Journey Optimizer
Journey design, campaign execution, real-time offer decisioning.
Adobe Workfront
Marketing ops implementation, integrations with AEM and Creative Cloud.
Adobe Campaign & Marketo
Campaign setup, AEM integration, lead management, automation workflows.
WHY INITIALYZE
The Adobe partner that works architect-to-architect. Not project manager to inbox.
Global consulting giants bring brand recognition and massive overhead. We bring the senior engineers who’d be three layers removed at a big firm. You get direct access to experts and proprietary tools that help us ship faster than the factory-style agencies ever could..
Boutique Speed. Zero Overhead.
At global consulting giants, your project is managed by coordinators and staffed by whoever is available. At Initialyze, the team you meet in week one stays with you until go-live..
- Direct access to senior architects from day one. No offshore relay chains.
- Decisions in hours, not days. We pivot faster when your project scope evolves.
- Vs. The Giants: They bring 6-week ramp-ups and heavy PMO overhead; we bring results.
Architect-to-architect engagement
Our Adobe specialists average 12+ years of hands-on experience. When your CTO or architect has a question, they speak directly to our team.
- Senior specialists on every engagement. No "bait and switch" after the pitch.
- Adobe-Verified. Dual AEM specializations and 34 credentials across the Experience Cloud.
- Vs. The Giants: They put senior names on the pitch but juniors on the delivery.
Proprietary Accelerators That Actually Ship
Tools like AEM Initialyzer, Sentry, and Spark aren't theoretical frameworks they’re battle-tested code built from real projects. They don't just "optimize" your workflow; they cut delivery timelines by up to 50%.
- AEM Initialyzer bootstraps platforms in weeks, not months
- Fulcrum: migration planning that eliminates surprise scope
- Adobe-accredited TotalContent & EZ Conference accelerators
- Vs. The Giants: They use generic tooling; we give you proprietary IP that scales.
CLIENT OUTCOMES
Not just AEM. The full Adobe stack, delivered.
SOLUTIONS & ACCELERATORS
Purpose-built for Adobe. Proven in production.
Every accelerator below was born on a real client project and is included with every Initialyze engagement no separate SOW, no extra licensing.
AEM Initialyzer
A true low-to-no-code AEM framework. Marketing teams build and publish without waiting on developers. Engineers inherit a well-documented, Adobe-aligned codebase they can extend confidently.
TotalContent
Adobe-accredited resource centre framework with 10+ production-ready components with dynamic filtering, multi-level search, and Marketo smart gating. Reduces resource hub builds from 3-6 months to weeks. Deployed at Teladoc Health.
EZ Conference
Adobe-accredited enterprise event platform built natively on AEM Sites. Personalised content, session tracks, speaker management, and attendee features. Delivered Oktane 3× faster at 80% less effort than a custom build.
SOLUTIONS & ACCELERATORS
Purpose-built for Adobe. Proven in production.
Every accelerator below was born on a real client project and is included with every Initialyze engagement no separate SOW, no extra licensing.
The submission was exceptional. The solution was not only architecturally sound but was implemented flawlessly, demonstrating a level of craftsmanship and attention to detail that set it apart from other entries.
Adobe Lean Code Contest
Adobe Judges' Committee
Tell us where you are. We'll tell you what's possible.
No RFP required. Fill out the form and an Adobe architect will reach back within one business day.
Talk to an Adobe specialist
We'll assess your situation and send back a direct, honest take - within one business day.
No spam. No SDR handoff. A senior architect reviews every submission.
COMMON QUESTIONS
Adobe questions, straight answers.
What is an Adobe Silver Solution Partner?
What is an Adobe Silver Solution Partner?
Which Adobe Experience Cloud products does Initialyze implement?
Which Adobe Experience Cloud products does Initialyze implement?
How does Initialyze differ from large Adobe system integrators?
How does Initialyze differ from large Adobe system integrators?
What is Adobe Edge Delivery Services and when should we use it?
What is Adobe Edge Delivery Services and when should we use it?
What is Adobe Experience Platform (AEP) and Real-Time CDP?
What is Adobe Experience Platform (AEP) and Real-Time CDP?
How do I know which Adobe product is right for my organization?
How do I know which Adobe product is right for my organization?